We have a '47 CJ2A Willy's and I find it's very handy for all kinds of stuff. Need to pull a huge stump across the back yard? Just use the winch. Want to go to the off road park and have a little fun? You'll be a hero just for showing up. Need to get your Woodward fix? The Willy's will quietly idle in traffic all day, use very little fuel, and give you a front row seat. You'll typically also have the only one at the local car show.
This article makes me laugh. Sure, these truck resto guy are "passionate" alright, also very passionate about making a gazzillion dollars on these vehicles. Don't get me wrong, if you can get somebody to pay that much for your work, good for you. But I have done three separate truck restorations, from a rotisserie to just a "simple" engine swap out/upgrade, and at $200k for a bronco, that must be at least a 60% profit margin.
I have an all original (except for some front end repairs after a recent accident) '99 Jeep TJ Sahara. Granted the woods are full of them ,for now, but they are disappearing at a rapid rate here in road salt country. Mine spent it's life in B.C. and Arizona, often behind a motor home. Nice clean unmodified examples are already starting to increase in value, and you don't need deep pockets to own and enjoy them. A well sorted one can easily cruise all day at 70 MPH too.
I had a Landcruiser (FJ40) in my early 20's. I didn't realize how much fuel it sucked and even worse how slow it was. Not only that girls didn't really dig them. Can't imagine that I would like one, now, 30 plus years later.