There is nothing wrong with storing a car with the top down. I own a fully restored
1966 Corvette convertible that I keep in the garage with the top down. It's won dozens of awards at car shows over the years and has been dirty from less than ideal roads and driving conditions. It only takes a couple hours of cleaning and detailing to put it back in show-type condition.
After all, it's a car - not an antique - and was meant to be driven.
I am not one for sappy commercials but this one hit the mark.
What is funny is I knew a guy with an old Impala he had fixed up. He lost his wife and he kept the car up in her memory as she had helped him restored the car and show it.
Better than the usual contrived Christmas sale commercials of Lincoln and Benz with puppy dogs and kids. Benz finally got a new commercial this year as the old one they just CGI updated the cars.
Why somebody would pick apart a commercial such as this leads me to believe the Grinch lives in the minds of those that would tear it apart. As far as I am concerned, it is a story of love lost, remembrance, and a cherished symbol (in this case, and automobile) that both had a singular affection. The man’s daughter recognizes her Fathers’s ongoing feeling of loss and how that car brings him closer to his lost love’s memory, and takes it upon herself to bring that memory alive in some small way. She seeks the assistance in the journey and finds those that freely give of themselves in the completion of the car’s rebirth. When the Father discovers the Impala as he remembered it, along with the photo of his lost love, he is overcome, and realizes his daughter’s love is just as strong. Perhaps the nay sayers could get beyond the nitpicking and see the commercial for what most everybody sees it as, It leaves a smile on my face, and perhaps a little hope.
This commercial is, more than anything else, about the passage of time—with the people and the cars we love being the markers. A car can embody a constellation of memories and feelings, similar to what happens when you hear a song, or a melody from your past. Unlike melodies, though, cars are physical. They are tactile. They dance with us.
Unlike a loved one, you can bring an old car back to life. For the man and daughter in the commercial, it was not just about rejuvenating the old Chevy. For the daughter the restoration was filled with joyful thoughts and memories of her Mom. For the Father, driving the rejuvenated Chevy flooded back the same physical and emotional sensations he had experienced during a less lonely time. It is not the same dance as back then, but it’s a dance, nonetheless.
We are car people. Our lives are highlighted by our cars. Our lives are enriched by the people we love. Nothing is permanent, so find joy where you can--when you can. Cement in place the memories that will keep you smiling in your later years. And appreciate the work of the folks who conceived and produced this commercial. The message is simple, and very human:
Now, if Chevy would just follow up by re-issuing 1966 Impala Convertibles, I'm betting that this commercial would drive tons of potential buyers to the showrooms! 😉