The truth is lets just see how well the Maverick really does. The Ridgeline started strong and now sells 30k units a year. Not a great number.
FWD trucks are not really trucks they are more a Ute or CUV with a bed and generally take sales from other CUV models. . I expect the Maverick sales will settle in the third year.
The truth is you can get a Ranger for nearly the same price that is a better vehicle or the coming Colorado that will be best in class next year. The price is not much different and the MPG is not that much different and the utility is much greater.
The Cadillac here has one mission Make Money. It will and that is all it needs to do. That is the point of making high end cars.
The Maverick is just an Escape under the sheet metal with many short cuts to cut the price and in the end you get what you pay for.
Just slam the door and hear the sound or lack of sound deadening. The single piston floating calipers are not a sign of quality. The non folding back seat? Even the Ranger lacks this feature to save money. The corner cutting will come back to haunt them.
Here is the problem. The Ridgeline cost more because it is built better. You get what you pay for. Even loaded it still stickers below the average price of a vehicle.
The cold harsh truth is the $9,999 Ranger and S10 are gone by two decades.
$25k or less really buys you crap. It may look cool but under the skin there is little there. 5 years from now it will be a money pit like so many low end cut rate cars.
Hyundai to be honest did the right thing. They built a better vehicle. It cost more but it is a better vehicle. They also do not call it a truck. They asked the media never to call it a truck.
I have checked out the Maverick and Bronco. Both look cool and are good ideas but neither are well built and have many low cost things under and in the skin.
I am not a Jeep fan but the Jeep is a much better built vehicle even with the death wobble. The sad thing is the Bronco with options is not cheap to buy but just slam the door and there is no sound deadening on the panel inside. It clangs like a Russian car.
Most people do not buy base models, most mfgs do not like selling base models. Money is in the options and most people want all they can buy. If you can’t spend over $25k you are better off buying low mile used once this chip shortage is over.
I have owned a El Camino, S10, Sonoma and now Canyon crew. My present truck is the best off all, has the most power of all and gets the best mpg of all. I bought a top end model but a similar Colorado LT for under $30k. It is a right size where 4 easily sit and 5 if needed. It can tow 7,000 pounds it can haul about anything needed like 35 bags of mulch with out even sagging down in the rear.
It rides and drive very good and even has 4 piston calipers on the front. I Paid $8k off sticker for it.
Little things like a fold flat rear seat adds cargo space I even have options the others don’t even come close to offering like cooled seats and I only paid just a bit more.
Bust some folks are fine with a bad hamburger when they could just spend a slight more and get a decent steak. It is all in what you value more.
My view is once you spent the price of a Maverick you may as well kick in the little more and get a better vehicle.
Unless you lease. Then cheap is fine as it will be gone once it becomes unraveled.
I'm glad to see the Blackwing engine make it into something, especially something that might sell a few (even at that pricepoint).
When it seemed like that engine program was going to just be abandoned it seemed like an illogical waste to me.
Apparently that is still up in the air, I haven't seen any update since this posting: https://www.hagerty.com/media/news/gm-responds-mat-blackwing-v8-deal-up-in-air-for-now/
The Blackwing is a victim of mismanagement. It was a plan of one of the Cadillac managers to give them their own V8 and put more separation between Cadillac and Chevy. While the Chevy engine is good it does little to the flagship to have a pick up truck engine in it.
So the manager of Cadillac left when it was decided to make the move to EV. It was too late to cancel the engine but GM did not want to move forward with it.
The engine here is like Sajeev said a updated LT5. Then the new DOHC Corvette engine is not even related to the Blackwing.
Cadillac has been miss managed and GM has not had a clear focus for the division since the 80's. This is why they are struggling today. Lincoln has faired not any better. Both are shadows of their past.
GM once the move was made to EV many programs were canceled or changed. There are now big collective plans for Cadillac and it will be interesting to see if they will finally get it right. The new Flagship is going to be a major hand built car but with little reputation today will it work out? They really have to get it right and hope people really embrace it or it will be another short lived expensive project.
Cadillac really needs to earn back the name equity. That is not easy but the EV reset may give them the opportunity.