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Hagerty
Hagerty Employee

Brembo wows at Geneva with flashy calipers | Hagerty Media

When Frederick William Lanchester patented disc brakes in 1902, he didn't create them as a fashion statement. That would have to wait until about 25 years ago when Brembo, the Italian brake supplier, started to add fashion to the brand's functional appeal by coating its brake calipers in bright red with a white Brembo logo, visible through the slender spokes of aluminum rims that have become increasingly popular.
https://www.hagerty.com/media/news/flashy-new-brembo-calipers/
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