As a (compact) Ford Ranger truck owner, I can't help but admit that I'd be interested in the Maverick as a replacement for my rig at some point in the future. The only problem is they won't make a Stallion trim level, so I will have to emulate one for myself.
Ram trucks has a few two-tones, but they’re boring. I’d love to see an orange pick up with a white cab like the 1970 Chevy C10’s. There was a dealer in Minnesota recreating the Chevy Big10 two-tone paint scheme, and it looked great on a Sierra.
Here is the deal. The market for FWD based trucks has not had a large following. People want smaller trucks but there is just little to base it on.
The S10 was similar to an A body and shared much of the same engineering and parts. Today the mfgs. are looking to the CUV to save cost.
The problem is the mid size truck is nearly as expensive to build as a full size so the margins are low on profits. The CUV base would show higher profits.
But here is the sticking point These trucks are not going to be much cheaper. They will not get much more mpg. And as of now the Ridgeline is not dominating the small truck segment.
Now if the Maverick has to share this segment with the Ridgeline and the Santa Cruz it could be tough fighting for those sales unless they can win over many buyers. With with less pay load and towing those buyers may have to come from the CUV segment vs the truck.
This is the same issue the Elcomino and Ranchero faced. They both had a small following but both died when the small trucks arrived.
Ford is trying to make this look like a truck but it is a small C2 CUV under the body. I am not a buyer for this segment but I hope it works. It might but I still expect it to be a tough go.
Once more models go EV it may not be as much of an issue but for now I just see it fighting for market share.
I have been watching with interest and would like to be surprised.
Fords greatest nightmare is if it robs Ranger buyers.
As of now I drive a Denali Canyon and could not be happier. I love this truck and found great service with it. It is the best riding, driving and stopping in class of the RWD trucks. Even with AWD and crew cab it gets a solid 21 mpg around town.
I think a Chevy Blazer with a bed could be interesting. I know GM is watching but it will take sales to get them to commit.
In today’s market it is not enough to just make money anymore. It is about the max return on investment that gets vehicles to market.
Well few will sell at $21k. Most will be in the $30’s and The Ridgeline is expensive as they don’t really have a real base model.
I can get a Colorado extra cab for $19k in San Diego too. But they are often left over fleet vehicles at that price. Nothing many want.
The harsh reality is $25k buys little vehicle anymore.
Also add in many buyers went to trucks to escape no pun intended the FWD models.