Market dynamics and economics have caught up with Euro brands in America.
The American luxury brands lived on low volume high dollar cars for years.Packard, Cadillac, Lincoln, Duesenberg, Piece Arrow, Cord and more
Did this and most have failed. Those who survived are those who went volume and lower cost.
We get upset with automakers for what they do but yet they are only selling what the market is buying.
Benz and BMW in America sold high end models yet since post WW2 they have sold tons of cheaper models globally for years. My father drove a Benz in Germany when he lived there. I was impressed till I saw photos. It was one of the cheap models.
What hurts in America is these brands sell cheap models there and people are foolish to buy them as they can buy at a good price. But they find these cars are more expensive to repair as the dealer has only one labor rate.
Porsche has gone the route of selling revamped VW models. The same thing with Lincoln selling re bodied Fords and Cadillacs with too much Chevy.
People can rant but these changes and products are the results of our buying habits in the market. The automakers are only trying to survive. We complain about the CUV models yet 85% of the market is buying the willingly.
The industry is about to be turned on it’s head again with EV models. How will automakers try to make EV models different and exciting? How will the public react to older EV models will they be worse than the resale of luxury cars today?
No one wants old tech. I see this often as I still use an IPhone 3 for music on the sound system in the garage. I also have a IPhone 13 that is ten years newer but they are very far apart in tech. How will this be seen in used EV models?
If you really want to make money today never start an auto company. Best yo. Hold composite yard furniture. I was at a place over the weekend and they were like printing money selling plastic furniture.
