Feel free to seek the truth and tell me when you find it. Maybe we can beat the bleeping going on behind the scenes with tech support. Bleep you very much @Tim
The random drop of a kudo to the 77 Cutlass made me smile. I'm not old enough to have appreciated them when new, but did grow up with 70s Cutlass and such being on the streets. My family didn't have any --I have no nostalgia for them.
I love them and think they are one of the best pure 70s designs. And one that holds up.
My younger than me wife disagrees and thinks they are ugly.
Market dynamics and economics have caught up with Euro brands in America.
The American luxury brands lived on low volume high dollar cars for years.Packard, Cadillac, Lincoln, Duesenberg, Piece Arrow, Cord and more
Did this and most have failed. Those who survived are those who went volume and lower cost.
We get upset with automakers for what they do but yet they are only selling what the market is buying.
Benz and BMW in America sold high end models yet since post WW2 they have sold tons of cheaper models globally for years. My father drove a Benz in Germany when he lived there. I was impressed till I saw photos. It was one of the cheap models.
What hurts in America is these brands sell cheap models there and people are foolish to buy them as they can buy at a good price. But they find these cars are more expensive to repair as the dealer has only one labor rate.
Porsche has gone the route of selling revamped VW models. The same thing with Lincoln selling re bodied Fords and Cadillacs with too much Chevy.
People can rant but these changes and products are the results of our buying habits in the market. The automakers are only trying to survive. We complain about the CUV models yet 85% of the market is buying the willingly.
The industry is about to be turned on it’s head again with EV models. How will automakers try to make EV models different and exciting? How will the public react to older EV models will they be worse than the resale of luxury cars today?
No one wants old tech. I see this often as I still use an IPhone 3 for music on the sound system in the garage. I also have a IPhone 13 that is ten years newer but they are very far apart in tech. How will this be seen in used EV models?
If you really want to make money today never start an auto company. Best yo. Hold composite yard furniture. I was at a place over the weekend and they were like printing money selling plastic furniture.
When the Maybach 57 and 62 were announced, I remember arguing online with a Brit who thought it was the right decision to be a standalone brand; the purchaser would not want to be held in the same regard as a mere S-Class owner. My position was that the pinnacle of a brand with the cachet of Mercedes was far greater than that of reviving a defunct name and throwing a stupid hood ornament on the limo. And besides, surely the ego of the S-Class owner was more fragile, yet these models shared
the road with identically-badged A-Classes - and commercial vans - and garbage trucks - and buses. So to some extent I disagree with the premise here, as Mercedes has been the maker in the widest variety of segments for the longest time.
However, I wholeheartedly agree that those contradictory propositions are killing the brand equity of the makers that used to have focus, BMW being the best example as it tries to become Mercedes. Surely the whole point of creating a successful Mini sub-brand was to allow BMW to sell conservatively-styled, resolutely RWD cars to people who don’t care about rear legroom. Consumers who need the space would then elect a weirdly proportioned 4 door Countryman, without risk of brand cannibalism. But no, apparently FWD 1 and 2 Series are required, in order to leverage platform investment and secure that last percentage of buyers, with no regard for the resultant diluted brand equity.
To summarise, the current state of manufacturers’ brand awareness is **bleeping** **bleeped**!
Very good point on the Mercedes garbage trucks and vans. I'm curious if perception varies on locale?
In my part of Canada we didn't see the vans until after the Daimler-Chrysler divorce so it was jarring to see a Mercedes badge on a Dodge Sprinter. They are a lot more common now. The big industrial Mercedes I feel like I never see. So 70s to 2000s Mercedes was pretty clear in vision here.
I would even say that most people don't filter between the cheap Mercedes and the posh ones, but the cheap ones are out there and making a name for themselves (you paid a lot for that badge on that) and the idea that Mercedes has gone downhill has gained traction here as a result.
Tingeofginge your comment is worthy of an article analysis if not someone's thesis.
If everyone retreats to their "most profitable margins" what does that landscape look like?
There is waste and costs in the many platforms overlapping products version of things we have now. At the same time, I like dealing with my local Ford dealer but they have no new car to sell me that has 4 doors. I'd buy a rebadged Accord from them no problem...
Bleep Mercedes! :^)
The A-Class is the current definition of cheap crap. But it says Mercedes on it so bow down before me you pleeb.
That car needs to go away. A Camry or Accord is a better choice for the money but doesn't have the snob appeal.
The moment any of the "storied" sports car or luxury brands exists under the umbrella of an all-markets company the need to sully the brand to pay the bills argument no longer holds merit to me.
Daimler-Chrysler was wise with the 300, Charger and such Mercedes component sharing.
Overlapping Mercedes with any of the price bracket offerings of the less-premium brands in that company was not necessary, and I feel ultimately detrimental to Mercedes.