I completely agree that Subaru doesn't wish to do business with the particular demographic that attracts the STi.
Funnily enough, I thought the same thing when Mazda got rid of the MAZDASPEED3. And now, over the last ten years, we've seen them morph into a quiet, mature, proto-luxury brand, soon to be replete with I6/RWD architectures.
Going back to Subaru, I think they want to sell to people in my demographic. I'm a software-engineer and suburban homeowner in his late twenties, with three dogs and a cat. I'm half of an interracial LGBTQ+ couple...and I bought a loaded 2022 Outback Touring XT last year (in white, no less), which my psychotherapist partner drives.
But what they don't know is that we're just a little bit crazy, and we might just sell all the feckin' newer cars we own...so we can daily a Bentley Turbo R (for me) and an LS-swapped Mercedes-Benz Estate (for him). That should have the neighbors clutching their pearls.
An Outback doesn't reflect anything about either of us other than the fact that we're capable of buying a very competent appliance every now and then.
They did have a spell of Oil use issues on their engines for a while.
No company is without sin.. My buddy fixes Hondas and owns two planes.
I found Subaru and Mazda as the most interesting companies in Japan over the years. They were not the me to of generic design and style. But today I feel they are not what they once were and much has to do with cost and mergers.
I just got a family member into a Forrester and he loves it. He is getting older and his 911 is getting harder to get in and out of so he has enjoyed his new car.
But on the other hand his old vehicle was a S 10 that lasted near 25 years and 300,000 miles. It only needed brakes, Clutch, tires and one water pump. It even looked pretty good till the engine finally just was losing power. Not bad for a Cavalier engine.
And where did that get GM?
The only reason Toyota got Subaru and Mazda was due to money issues with each. To be honest I feel other than keeping Subaru alive it has done more harm than good.
The wider spread a company is today often the product suffers as they try to contain cost. To this point VW is pretty much the only one to not fall into this trap yet.
Toyota was banking on Hybrids but then they finally have had to cave in and move to EV. They are a little behind but they have the money and staff to over come it.
The real question is what will be come of Mazda and Subaru as they lose their individual identity. At this point I will be shocked if the Miata survives unless they get someone to share the platform. I think Fiat is out on the next.
Heck even the BRZ Subaru was just a warmed over Toyota. Sad but the waters are getting deluded.
Jack where would you like to start.
Look they did nothing more than GM did with the F body GM cars. Add a different engine and dash and new emblems on slightly different body panels.
If there was no Toyota there would be no Subaru.
To be honest the Subaru to me is a better car of not identical but far from fraternal twins.
Still basically the same car and if one did not exist the other to would not exist.
They see like a 65 GTO and a Chevelle SS.
could be different transmissions
wheel spacing is very weak
different sects and interiors
Assembled in different plants
But still much of the platform and bones are still the same. In fact in the photo if you changed the emblems on both cars few would Linwood which is which.
Subaru I feel made a better version of the same car.
Nothing wrong with what they did. In fact they did a great job of making two different versions of the same car.
Jack I never said they badged engineered. I agree they are not badged engineered as identical cars. But they are based on the same platform and they are more related than they are not.
Please don’t get over sensitive on this.
The Miata and Fiat are the same car but two different versions of it. Just like a 68 Camaro and Firebird. Both are different but also share the same bones. Even different ride heights but still basically the same car.
The twins are definitely too much Subarus for me to consider, but I do believe that the 6-speed manual used in all of them is a development of the Aisin transmission used in a few Lexus IS models. In the form used in the BRZ and 86, it is called the Toyota TL70 transmission.
I hate to break the news but GM started to fail in the 60’s.
Poor management not accountants are what hurt GM. The accountants just tried to pay for the poor management decisions over the years.
GM was a very large strong company that worked as one years ago under Sloan. But as time went on the Sloan program was failing and the management failed to adjust to new markets.
GM’s divisions worked against each other vs together yo compliment each other. They had no clue what to do with Pontiac when they removed their own engine and engineering.
I am a GM fan and relative to a GM executive that showed me just where things were going south.
Toyota has better management if anything they are too conservative but if you are going to make a mistake that is the better move than the wrong or no move at all. .
Hard to say. I expect it yo carry on for a while yet on the present platform. But to do a new Gen they will need a new dance partner as Fiat will not be there to share.
The wild card is this dill be around the time they will be converting yo EV or Hybrid and both are not easy yo do in a small light sports car. To invest heavily would be tough at low volume too.
Busness cases for sports cars are tough at low volume and price at times of increased spending.
I could see a time out and then bring it back in a few years. But this is 8 to 10 years from now.
We will see a tough time for any low cost small sports cars with pending changes as spending will be focused on core products.
I owned a 2004 WRX Wagon in WR Blue (of course) which I traded in for a 2005 Legacy GT Wagon. The Legacy GT Wagon got the JDM Spec.B wagon shocks and springs and bigger sway bars. I did the Cobb Stage one and eventually Stage 2 tune on that car when I did the exhaust. Such a fun car and it routinely embarrassed big money high hp cars in the turns. We bought my wife a 2008 Impreza 2.5i hatch because it would save on gas versus the WRX. Reality it barely saved on gas and we wished we had the horsepower of the WRX. My parents because of us got the 2009 Forester XT. The 2008 was the first to go and got traded in 2015 for a 2013 Lexus IS 350, my 2005 got replaced by a 2018 Lexus IS 350 F-Sport which I sold at the end of the lease. My parents 2009 got traded in for a Hyundai Tuscon. How did we go from lots of subarus to none? Really easy. The 2005 somewhere around 2017 was about to turn into a massive money pit with all the usual subaru problems showing signs of making an appearance. Electrical, mechanical, gaskets, etc. I was done with that but really wanted to replace it but subaru had nothing as good as my old Legacy GT wagon. Outback? No turbo. Forester XT? Turbo yes, but slower than my Legacy GT was stock and had a horrible CVT. Once CVT's took over Subaru was dead to me. I needed a car so I got a 2018 Lexus IS 350 F-Sport to lease which I really liked and was reluctant to do but the perfect deal popped up so I could not say no. I am waiting on it's replacement to come hopefully this year. My parents 2009? It developed massive oil consumption issues. No obvious leaks or smoke from the tailpipe but the oil was definitely going somewhere. A quart or more a week needed to be added at the end. We very quickly traded that in while it was running and worth cash for a less fun Hyundai Tuscon which just got replaced late last year with a newer one after getting beat up by a hail storm.
In the whole time we owned Subaru I watched Subaru make zero progress in terms of performance. Sure the newer chassis were better but as was said they did not get any quicker. Meanwhile everything else did! CVT's in place of conventional automatics which were worse than the crappy 4-speeds the cars use to have. The 5-speed auto the Legacy had was great but never made it to the Impreza platform. I could not live with the CVT's, the cars didn't get any quicker so I moved on to other cars. Subaru lost what could have been some loyal customers. If I have to choose between a Subaru or a Hyundai or Toyota, Subaru loses every time to me.