Most important Vehicle is a bit premature speculation.
To carry a bike means not to hang it over a thin skinned tailgate and in the bed properly.
Carry a 8 foot 2x4 better have a saw. Options you can have them but by the time you pay for them you are in Ranger and Colorado zone. Yes you can buy a 4x4 Colorado for about the same price.
You basically have a cheap CUV that has a butch Truck like body but it is still not a truck. You want towing you need 4x4 and more money. Yes you get a little more MPG but you need the more basic Hybrid to get much.
The back seat is a compromise as much as the bed.
Everyone sang the praised of the Ridgeline when it arrived and yet today it is hard to imagine why Honda is still building it with 30K sales per year as that is not good.
Anyone with a automotive mentality will find that the larger Bronco will be the hit of Ford and he Maverick fuss will die down like he Ridgeline did.
One should not measure success by Aluminum bodies as that did not work as Ford had planned. First the cost of Aluminum went up. Then the price competition with GM and Ram has limited profits due to higher cost metals. One may want to note the Ranger, Maverick and Bronco are all Steel and not sharing in the aluminum fiasco. I just saw a video the other day still trying to explain the added time and cost of repair of the panels.
Lets face it there are those who do in the automotive field and then there is the media.
I have a good marketing idea for Ford.
Maverick it's not a real slow truck and not a real fast truck. But it is a Half Fast truck.
By the way good thing they are not hauling 10 speeds.
Folks remember when it comes to small trucks like this it is not the Ranger or S10 of old. It will have a very compromised interior and bed due to space limitations. The whole object here is to make a truck that is more profitable based on a CUV. Mid size trucks are not cheap to design and build as they share little with other models like an S10 did. Also today most people want a back seat that you can put more than a child or a double amputee in.
Ford had done better to bring back the Sport Trac.
I live near a bike path, people do all sorts of crazy things with bike. Not all are riding Lotus designed carbon bikes.
The Maverick is out of the gate fast but like those before it the market is small. The transaction prices are not lower as they limited production. Truck guys don’t buy FWD based trucks. Non truck people really don’t buy trucks.
As for prices before the chip shortage you could get extra cab Colorados in San Diego for under $20k and 4x4 V6 models under $30k.
This is just one of a number stories of Ford material cost were hurting profits. Ford also was seeing $7 to $9 stock prices after the into and only went up with the EV models.
The Aluminum did not reduce that much weight and it is not hard to poke holes in it. If aluminum was the be all they are not rushing it to any other model.
As for Aluminum there is a lot of propaganda out there but they leave out cost and down play the real repair cost.
You may laugh at the Sport Trac but the have not made them for years and they are still all over the mid west. It was one Ford that was popular and did not Rust like the other trucks. It is not my favorite but they sold a ton of them.
The new Bronco will be the new Mustang for Ford. My regret is GM has nothing to compete. Todays young buyers like these life style vehicles that are easy to customize. Even with the Wrangler nearly half are owned by women. That is a big Demo.
The Colorado and Ranger are not that much larger in size. 10" different per Ford. And where they are it matters in cargo and passenger comfort. Don't try to play that card as I own a Canyon.
The reality is that Ford will need more than Mountain Bikers to buy this. Most are just putting a roof rack on a Subaru anyways.
Many who live in Urban areas are not buying new cars.
My trucks does all that you list and does it better. I have hauled everything from a Top Fuel Short block to a Masters Soap Box Derby race car with no issue and nothing sticking out the back.
I lamented that GM did not have an answer to the Bronco not the Maverick. Big difference.
Fords better ideas in the past do not always speak well. the old King pins that would always freeze up The old F100 that would bend in the middle. The Pinto?
Sorry I have not fallen for the marketing. It is not cheap unless you like nothing in the truck. I can get an LT V6 Colorado for about the same as this Maverick and have as much in options.
Ford is late in the game on the BEV. They pass off a converted F150 when GM is already building a truck on a dedicated platform that Ford is 2-3 years away from. It is a matter they have to have it to survive the future and they are late to the party.
I am glad you like it and I expect it will do well for a year or two but then will the market grow or will it fail as it has for every FWD based pick up sold in America.
I recall the old Mavericks. I cut one up in Auto Shop in High School as it was so rotted we could hardly move it. Got to love removing the gas tank to find that the tank also was the floor and structure to the car. They were lucky there were few law suits.
1970 Torino that was a much better memory.
This guy gets it. There are plenty out there that want a small hauling space they can get dirty, and the biggest thing they tow is a 10-14 ft aluminum boat or a single ATV/UTV, well within the limit of towing the hybrid offers. Heck, it seems many forget that the old S10 crew cabs only towed between 3500-5200lbs depending on engine and had a 4 ft bed, and the old Rangers didn't even offer a crew cab, although it could be had with a 6 foot bed, and had a towing capacity of just 1600-3200 lbs.
I know of 6 people offhand who drive old S10s and Rangers because there are no affordable small trucks to properly replace those, which meet their needs fine for the reasons listed above, and all 6 like the Maverick. In fact, one is my neighbor, and he has one of each, an S10 crew and one Ranger SuperCab, both of which are nearly rusted to oblivion here in road-salt Wisconsin. He will be sad to hear that he cannot get a Maverick yet.