What????? No mention of DDB's VW Beetle campaign? The drivel mentioned in the article above is light years below the brilliance of VW's ads of the fifties and sixties. The style developed by DDB, which included the "Think Small" and "Lemon" ads has been judged the absolute best campaign of the twentieth century. These ads had to be good to sell to US buyers an archaic-design car made by our mortal enemies of WWII. And, they did sell cars -- the campaign's momentum took US Beetle sales to 390,000 cars by 1968.
For creativity, none of these campaigns in the article matches Ned Jordan's ads for his cars. Of particular note is "Somewhere West of Laramie". 
If the cars had been better (they were "assembled" cars, with no great claims to fame in technology, performance or style), and Jordan had been as good at managing as copy writing, perhaps the cars would have been more successful.
