The new car business is incredibly competitive. There are a dozen or more companies all vying for customer dollars, doing their best to build a compelling product. Even if a company were to build the perfect vehicle for a buyer, marketing is how the message gets out. To make that connection, advertisers have come up with all sorts of outlandish gimmicks, pitches, and commercials.
As we'll elucidate in this highly scientific study, sometimes great commercials can lend new life to a model or help establish the identity of a brand. Others, well, can become punchlines.
Read the full article on Hagerty.com: https://www.hagerty.com/media/lists/nine-car-ad-campaigns-that-sizzled-and-fizzled/
One of the greatest was Like A Rock for Chevy Trucks. That one sold a ton of trucks and people today can not hear Bob Seger singing like a Rock and not think of pick up trucks.
The other most will not recall is the Penalty of Leadership Cadillac ad from 1916 in the Saturday Evening Post.
Esso did have a big "tiger in your tank" promotion, but another strong influence was the tire commercial for "Tiger Paws." I forget the brand but the commercial campaign ran for quite awhile. One of the most memorable commercials of all time was the Mitsubishi girl doing her arm dance. Not long after the Mustang came out they had a campaign featuring a Walter Mitty type nerd who started scoring big with the girls after buying a Mustang. Going way back, anybody else remember "it's de-lightful, it's de-lovely, it's De-soto"? But possibly the greatest print ad of all time was Packard's simple slogan "Ask the man who owns one."