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Hagerty Employee

7 record-breakers from Gooding’s “Passion of a Lifetime” sale

After a postponement of over five months, one of the most highly anticipated collector car auctions of the year finally wrapped up on Saturday, September 5 to the tune of £34,048,900 ($45.3M). Held at London’s picturesque Hampton Court Palace near the River Thames and in conjunction with the Concours of Elegance, Gooding & Company’s “Passion of a Lifetime” sale was one for the books. Gooding always emphasizes quality over quantity and holds only a handful of auctions annually with no more than a few dozen consignments at each. The “Passion” sale distilled that formula even further, offering just 15 cars, mostly from a single collection, at one of the most scenic auction venues we can remember. Each car was a star in its own right, and all but one found a new home in a sale that combined phone, absentee, and some live, in-room bidding.


We speculated before the auction that we would see some records fall, and now that the numbers are in, we count eight records total. The average sale price was $3.2M, the highest ever at a collector car auction. Of the 14 cars that sold, half brought a record number either for the marque or the model. Gooding’s “Passion of a Lifetime” sale was a public confirmation of a strong high-end market, and we’ll look in detail at the seven record-breaking cars below.


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Hagerty Employee

The wear and tear on the Type 35 and 59 is just so deeply cool. 

New Driver

nothing like writing on the dash of a bugatti with a Sharpie!

Pit Crew

I only wish I had that kind of money to spend on truly magnificent autos.

Pit Crew

It costs to play with the big boys!

Pit Crew

If only I had a Bugatti so I could write on the dash with a Sharpie!


I think that beautiful Atalante May have influenced the styling of the Jaguar XK120 FHC. It was great that the auction was streamed live. So much classier than the U.S. tv auctions.


I'd rather have the money instead of the cars!

Intermediate Driver

I am a Nash/Rambler/AMC fan. The 1941 Nash Ambassador 600 has a sliding-pillar front suspension that I had read was inspired by Lancia models. I had no idea which models, but it's easy to see on this one! Of course 1941 was a short model year, and the sliding-pillar suspension didn't return after WWII. Anyone with a 41 Nash 600 has quite a hard time finding parts for that unique front suspension!

Pit Crew

My kid wrote on the wall with a crayon once.