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7 record-breakers from Gooding’s “Passion of a Lifetime” sale

After a postponement of over five months, one of the most highly anticipated collector car auctions of the year finally wrapped up on Saturday, September 5 to the tune of £34,048,900 ($45.3M). Held at London’s picturesque Hampton Court Palace near the River Thames and in conjunction with the Concours of Elegance, Gooding & Company’s “Passion of a Lifetime” sale was one for the books. Gooding always emphasizes quality over quantity and holds only a handful of auctions annually with no more than a few dozen consignments at each. The “Passion” sale distilled that formula even further, offering just 15 cars, mostly from a single collection, at one of the most scenic auction venues we can remember. Each car was a star in its own right, and all but one found a new home in a sale that combined phone, absentee, and some live, in-room bidding.


We speculated before the auction that we would see some records fall, and now that the numbers are in, we count eight records total. The average sale price was $3.2M, the highest ever at a collector car auction. Of the 14 cars that sold, half brought a record number either for the marque or the model. Gooding’s “Passion of a Lifetime” sale was a public confirmation of a strong high-end market, and we’ll look in detail at the seven record-breaking cars below.


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