Special edition cars are an age-old concept. Take the run-of-the-mill production car and sprinkle on a little more exclusivity-anything from limited edition colors to race track tech. Commemorate an anniversary. Cater to a specific audience. The recipe's not exactly foolproof, though-special editions can go sideways in undesirable ways too.
https://www.hagerty.com/media/car-profiles/6-special-and-not-editions/
https://www.hagerty.com/media/car-profiles/6-special-and-not-editions/
