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Hagerty Employee

50 years later: Lamborghini’s Urraco was a little bull with big innovations

When Ferruccio Lamborghini founded his automobile company in 1963, there was no question that Ferrari was the standard bearer he hoped to surpass. And much like Ford vs. Chevy in the U.S., when one Italian carmaker made a move, the other generally countered.


So it was with the Lamborghini Urraco, which was introduced in October 1970 as Lambo’s answer to the Ferrari Dino (and the Maserati Merak). The Urraco—pronounced “oo-RAH-koh”—was the shape of the future, but it was also soon overshadowed by its iconic Countach sibling ... Read the full article on