T bird has been played out. It has been used on small two seat cars, then 4 place personal luxury. Then 4 door sedan, finally a large luxury couple. Then back to a mid size couple a couple times and finally back to a two seat converts bye that was not well received. Time to let it rest.
Gremlin? Wasn't a great name when it first was used. The last thing you want in a car is gremlins. I would rather see Javelin and AMX.
Corvaivr. Oh Corvair! My father owned 5 Corvairs new in the 60's. He loved them and they were great cars. But the story over them has hung like a dark cloud and it is better off to leave this name to reclaim itself with the restored models that are proving they were not as bad as some claimed.
Electra and Charger are two names that will at some point be placed on an EV model. We all could see this one coming. I would be shocked if they failed to do this.
Does Dodge and Ram already imply a Crash?
Never under estimate the foolishness of marketing and car names. Mach E Mustang? Blazer as a CUV? Corvette on anything but a two seat Chevy sports car?
At this point it is the MFGs. that are dictating the future. It will be the customer reaction that dictates if it will be successful.
To be honest I have stopped betting against it with much of the response to a number of things by the automotive community.
I for one never expected the public to embrace small FWD cars. I never expected the V8 to become rare to fine outside a few cars and mostly trucks.
35-40 years ago the Caprice and Crown Vic were the leaders in sales an they sold in great numbers. Today we have a mix of 3/4 cylinder CUV models and some small 4 cylinder sedans. If you told me this in 1985 I would have said that’s impossible.
Already with EV vehicles that are fully disclosed we see people lining up to buy in numbers I would never predicted at this point. As prices drop and tech improves more will come.
What we will see is this. Electric products will be cheaper moving forward with timers ROI is realized. The cost of ICE is only going to increase. Development cost today are off the charts for ICE and will only get worse with more stricter regulations. Automakers are facing a dangerous future with this as people get priced out.
EV products they see can be easily reconfigured for a number of models, no emissions to deal with and stable regulations long term. The cost have and will continue to decline as more are sold. No rear differentials or transmissions, no exhaust needed, less parts. Assembly will be shorter and lines smaller.
Today most buyers want safe reliable and affordable vehicles. Just look at what they are buying today.
The limitations like range is really gone as 400 miles can and is easily attained. Charging times will and have declined. The Hummer will do 80 miles in 20 min. Faster is expected with the 3rd gen GM battery on the way with 800v ability.
The way it is many companies are at risk. FCA just merged. Ford and Honda have had to go to GM to help fund projects, Toyota had to partner to make a sports car happen. Same with Fiat and Mazda. Companies like Mitsubishi will need partners to survive. This is why the list continues to grow on who is committed to change over.
Hybrids will have a place but limited mostly to high end sports cars and applications where they may be needed like farms industry etc. They will be more expensive since they still use ICE. But they will be applied to where they are needed.
Moving forward the change is going to take time and happen over 20-30 years. A lot will happen in this time as somethings will speed up other things will slow but the change is coming.
Again this is no longer about saving the planet but survival of the auto industry by being more profitable and reducing future development cost from the path they are on now.
I used to be a they will get my V8 when they pry it out of my cold hands guy. I have now not owned a V8 for years. I recently had a Turbo 4 I never said I would own and it was a blast to drive with 300 hp and it was dead reliable with 23 psi of boost in a daily driver on pump gas.
To be honest get charging times to the time to fill a tank of gas and I could be tempted to a EV. I have driven them and also a GM hydrogen prototype. They work well. They are a little different.
As a daily driver an EV would work for me but for trips I want faster charging yet and I expect it will be here sooner than later.
To really get this one has to look beyond the token talking points of web forums and see exactly what is going on in the auto industry economically. Heck GM stock just hit an all time high so their plans are not damaging their value. This at a time production being down due to chip issues too.
Much like when ICE displaced horses it will be the same. The first cars were not cheap or reliable. Over the next 30 years they got cheaper, better and more reliable. Infrastructure was lacking as often fuel came from a drug store but business filled the needs.
I work in the racing industry and even now we are preparing for the changes. My suppliers like Mahle are gearing to possibly build engines for mfgs as a plug in Hybrid 3 cylinder engine. They want to fill the need for mfgs to save them with limited number items. Also retain a place for their pistons.
I am not excited by the change but info have a vested interest as it will affect my future. It is what it is and predicting unfounded failure will not change that as I have already tried that before.
My main concern is now to protect my automotive hobby.
I would agree if it were true.
The only real lobby that is being done is for rebates and that is not likely as of now.
No one in the government is going to force EV outside the states uninvited CARB regulations. The problem there is if they do it it will force the test of the country to accept them as automakers can not abandon some states and cater to others.
I would better expect mfgs to band together as to their future product plans.
Also do not underestimate the public on EV acceptance. To be honest it has been greater than most have expected.
At least in America - if the politicians dare try to mandate full EV (not talking about hybrids) BEFORE they offer the same cost and flexibility (range, capacity, hauling, 5 minute refueling time, etc) you will see a landslide win of the politicians who vow to repeal the ICE car ban. It will include all demographics - including those who: 1) can't afford an EV, 2) don't have a way of charging it (i.e. city dwellers who street park), 3) need towing capacity, 4) Need to make all day trips without adding multiple stops and potentially overnight stays. I am fully confident that only the crazy "Green New Deal" Progressives would dare push an ICE car ban. History tells us that companies that don't give consumers what they want - will die.
I am not super thrilled about how Ford is rebadging old names, and I agree with Hyper V6, Thunderbird had an attempted rebirth and it fizzled. As a long time Mustang fan (68 GT, 68 Coupe, 67 Pony Convertible and 68 GT500 KR in garage at different times) I was almost offended by the Mustang Mach-E. Then I saw one and liked it.
Having had both Generations of Volts, the styling was nice enough that should become the Electravair. Take out the generator in the front and viola, le frunk. The second generation Volt was a great car, and I had really hoped there would be a Gen III or at least a continuation. The Bolt is the modern AMC Pacer of the electric world. Chances of that in my garage on the charger are close to zero.
What electric will go in my garage next will depend on the new battery tech next year. Chevy made leaps with the new Bolt, and if someone else adds some bounds (Mach-E team, you listening?) I might pull the trigger now that I am no longer confined to the house.
The Jaguar i-Pace is fantastic, but I can't believe you missed the "E-Type" as the ultimate electric comeback ragtop.