The only areas in this country where the "European model" of which you speak will be used are the extreme coasts. EVs have no future as anything other than commuter pods. Storage batteries will not power America, No society has ever relied on their severe limitations. This one isn't about to start a fad. The proliferation of them will end when the realization sets in that land-fills will not accept them. Americans LOVE anything we can throw away. The minute that feature disappears the desire to BUY it goes with it.
Well, maybe, and maybe not (I kind of hope not, myself). But...they don't have to be so UGLY, as many EV's are. Look to Tesla Model S, the Porsche Taycan, the Lucid Air, and a few crossover EV's, to see how EV's can be attractive!
The halftime show was aimed at people between the ages of probably 28 and 50. Our crowd had it pumped up- ages between 38 and 50 with a 60 thrown in, he liked it too. I'm 48 and loved NWA, Easy-E, Public Enemy, snoop dog, Dr. Dre and all that music back in the day, and now my kids even like it- clean no bad words versions of all the songs are on youtube. I loved Motley Crue, Metallica, ac/dc, classic country music and all that too.
Hey, I am 67. My kids we're convinced I would change the channel. But, my wife ( older then me but more modern) , who loved the E Kia, made me watch it and while I am not into rap, it was a good show. And it was clean and family oriented.
Not just a generation gap... A racial gap. Black women jumping around in their underwear like a gentlemen's club show, and black men talking in semi-rhyming notes, to the beat of drums. And the one white guy trying to act like he's Black. And the censors with their finger on the switch to prevent the foul language from getting sent out to all the little kids who were watching the show. The game was OK for a while, but the officials saved their yellow flags for the final 20 seconds of the game to give their choice of teams the win. I should have taken the day off to wash my car.
Jeff Peek made a good point: the premise of the ad was lost on a huge audience. Although I got it immediately, those who didn't watch enough Sopranos to remember the intro. and recognize the kids, were scratching their heads. I witnessed this first hand. Half the room that saw the GM EV commercial during the SB last night were saying "I don't get it." Then a discussion of Sopranos was started, then a discussion about what series are binge-worthy...all shifting the focus away from GM's major EV announcement.
Gotta go with taco bell featuring the Thing, but I may be biased since I have a '74. Vroom also had a Thing cameo. When was the last time you saw a Thing in a commercial let alone 2 commercials with Things! Didn't care for the dancing on the classics hoods at halftime.
Mad Ave types, inside their bubble, often make ads for "Things" they don't know they're advertising. In the hours of run-up coverage, all sorts of media and celebrity types tooled around southern Cal in classic Southern Cal cars -- Cadillacs, Corvettes, a whole fleet of low riders, what have you -- while the whole narrative screeches on about how we must make those illegal. They're missing the real message, and getting paid for it, too.
I disagree on the Kia commercial. Maybe I'm a softy, but that little Robo dog melted my heart. But if we're going electric, my first choice would have to be the BMW commercial with Arnold. Amusing enough, and who can deny Selma Hayek in a toga?
As a proud Canadian, I was extremely happy to see the large contingent of Canadians featured in the commercials. Eugene Levy, Catherine O'hara, Mike Meyers, all superstars. And kudos to Toyota for featuring the McKeever Brothers, a great symbol of inspiration when the world desperately needs one.
They all sucked! Is this the best the auto industry can do? I won't be rushing out to purchase a new car based upon what was displayed. Maybe they should turn back the clock about 50-60 years and see what they can learn!
I was surprised how lame they were----To me they all seemed to be relying on the mere fact that celebrities were in them and nothing else. One that seemed especially poor was that one with Mathew McConneghy.
Watched the 2023 Avalanche...sorry Silverado EV commercial, didn't have a clue who they were. Notice how nothing else was charging? After the explanation here I hope they had a long lunch so that it got recharged for the trip back to NYC. So what happens if someone unplugs the vehicle?
Mr. Negativity checking in here. I did not watrch any of the super bowl. I have to say I am sick of these professional sports leagues giving a political forum to "hate USA" athletes and turning a blind eye toward (or just not caring or outright colaborating with) foreign nations with far worse human rights violations than you see here.
Incidentally, I think playing the national anthem at the beginning of sporting events is a bad idea. Sports should be about entertainment, pure and simple. The anthem just gives certain unhappy individuals a forum to annoy others.
So to answer the question....sorry no favotite ads here.
I'm just going to pipe in and say that wanting to improve a situation is not an either/or thing. It's possible to improve our own country while simultaneously using our position to get other countries to improve as well. We can leave the specifics of *what* should be improved to another place.