The Z commercial and Dr. Evil were my top 2 with Sopranos being a close third The only one of them that I would say did a good job of selling the car though was the Z commercial - probably because it was the only one that sounded like a car should, and I would swear I saw evidence of actual shifting in one of the scenes They pushed the electric car theme and the 'can't we all just get along' theme pretty hard (wasn't surprised) but it did take the fun factor out of a lot of the commercials
Having never watched the Sopranos (horrors, I know! 😄), that one was lost on me. I read that some others missed the Dr. Evil connection. This calls to mind the perils of tapping into nostalgic references for ads. However, I would that thought more people would have been aware of the Austin Powers movies and characters. It's definitely a tricky balance. If the reference is too new and maybe it only tracks with a limited audience that knows about it. If it's too old, maybe it is remembered only by a certain generation. If it's neither, maybe it's considered tired and played out.
I didn't see all of the commercials, but I thought BMW's Zeus commercial played better than Kia's EV commercial and several others. Nissan's Z commercial was a little fun, but it felt over-the-top without a real point.
I thought the GM Dr. Evil commercial was clever and fun and would have given it a field goal. Vroom's commercial was a fumble. It seemed like a classically misguided over-budget Super Bowl commercial. I had no idea what the point was and no interest in re-watching it to figure it out.
Weather Tech's commercial seemed like it was influenced by the advertising firm, which should be fired: "You're spending $4M on the spot, so you need to spend equally big on the production." They spent a lot of money on a dumb idea that didn't connect to the product at all.
All the commercial sucked. Plain and flat-out sucked. Not funny, not cute, not even galvanizing. Just stupid and poorly conceptualized. It is a good thing some folks are all-in on EVs, because those commercials wouldn't make me do anything but inquire as to who the surgeon was who worked on Selma Hayek most recently, because she, uh, looked very different.....
Unless I’m thinking of a Silverado commercial I watched during the Olympics right after the Superbowl, my all time favorite is where the dad is explaining the truck’s camera system to his daughter and boyfriend sitting in the rear seat informing them how he can watch for funny business going on – and then asking them “Do you see any funny business going on?” The look on the daughter’s face is priceless.
As a 61 year old that (happily) knows nothing about pop culture (and didn’t know who most of these folks even were); my reaction to the majority of the commercials was irritation and confusion. And this goes for all the ads. Oh well—I know my place. I’m as far from the target audience as this stuff gets, including the halftime show. (How dented were the hoods of those cars, and did the owners know that idiots would be dancing on them?) The only commercial that showed promise was the Z. Then it devolved into the typical “cars defying physics” crap that infects everything. I realize it was a parody; but still.
An aside, how long has it been since a car commercial actually said anything about the way the damn thing DRIVES!? I know, that’s the least important thing now.
I missed some of the car commercials, cause I turned off the t.v. When the halftime show started. Glorifying rappers who sing mainly about killing cops. The NFL should be ashamed promoting these idiots. Car ads I saw were lame, the push for EV was annoying.
Hahaha, the commercials are fun and funny, but thinking charging electric cars are the solution is even funnier. Good luck, your just playing right into their other hand. Me, I'm buying a farm and raising horses. Should have stuck with them.
I don’t know if anybody else caught it, but the Kia commercial with the robot dog was absolute advertising idiocy. Cloaked in a cute little robot dog story is the subliminal message that YOU HAVE TO CHARGE YOUR KIA TWICE TO GET ACROSS TOWN!!! Cracked me up. What the actual hell! Battery life/max travel distance on a charge is one of the top apprehensions new car buyers have about electrics. I know they didn’t mean to send that message, but Kia really screwed the pooch on that one.
A PVR helps with avoiding these commercial wastes of viewing time. We live in a world of technology, most of which interests me little, but, this device gets lots of use in our house, and allows viewing without the aggravation.
Game not bad. Commercials - I would be ashamed if I had anything to do with them None made even a smattering a lasting impression. Oh and that was the all time worse halftime show. hope they fix the cars. Oh ya the owners are putting them on the market as is with dents from the Super Bowl - I'll bet.
The electric cars are toilets. They are bulbous and catch on fire. The technology has been around for 150 years now. I'm old and hate them. They can shove the "stop-start" feature way on up. Volvo and Saab people were the goody-two-shoes in my day. Now, it's the electric car people. Ugly is just in their genes. Halle Berry could probably convince me to buy one. If she came with it.
The Nissan commercial was a waste and I did not find it to be entertaining. I love the Z cars, but when that commercial ended I really didn't know what it was advertising. I did not realize that we the new Z car.
And the KIA robo dog. So what Kia wanted was to associate their products with the idea of replacing real living animals and our love for animals with a surrogate, soulless, robotic dog? Are they trying to say that the new electric cars are soulless versions of our real cars? Yep, that makes me want an electric car.
And the Dr. Evil ad. . . It didn't make sense and it was not funny. Maybe somebody found it to be funny. I guess we are to believe that Dr. Evil is going to save us from climate change - but he has ulterior motives? That is the most honest part of any of the ads, the fact that we are being sold climate change but the people pushing it on us really have ulterior motives. I won't get political here, but if I did have to explain it to you then you probably wouldn't understand it anyway. Just think Covid hysteria and masks. (Yes, Covid is real. But no, our politicians aren't implementing their requirements "for out safety.")
I loved the Robo Dog ad. I'm already intrigued by the EV6 and was enjoying the ad even before I found out the product. Arnold's ad was awful. They took so long to show the car that I didn't care anymore. Who the heck is Polestar? The Brothers ad was definitely the most moving.
Most of them flubbed. I don't remember the Kia EV commercial at all. Yet, I like the look of the SUV and give them credit for doing the rear spoiler the right way—with a slot to draw air over the rear window to keep it clear of most dirt. We own a Porsche Macan S and it has a spoiler that sucks dirt into the negative pressure area at the back of the vehicle and keeps the rear filthy. Oh! You forgot to mention the commercial for the 1963 Chevy convertibles, a.k.a the Half-time show.
I'm glad there was a good football game because the ads pretty much sucked-it didn't matter if it was auto or otherwise. Glad to see Stafford win the big one cause here in Detroit he didn't stand a chance.
Kia's ad: Honestly thought that was a Sony AIBO dog and Sony was unveiling their electric buggy to the world. GM RenCen and Sopranos ads were cringe worthy. Ad spend winner? Tesla. Because we saw wannabee after wannabee.
Spent the first half doing yardwork. The second half cleaning the gutters. Didn't see any of the game or ads, and don't miss it at all. Once again made my kids' Instagram for "what your dad does if he doesn't care about the Superbowl" (which was the goal). If I want to see an ad, that's what youtube is for.
Lots of good commercials. I liked the Nissan one the best.. but my wife, whose love of cars goes only as far as putting up with me commented on 2 of them. She asked "whats a Polestar"? and I can't belive thats a Kia, that is cool looking. And folks, that is the target of these ads. Not us.
I have to go with Zeus. I joined my next door neighbors for the only football game where you want to watch the commercials. Hanging out with them and their dogs. One of them has the name Zeus. A very warm and friendly Siberian Husky. When this ad was played, we all cracked up with laughter. Who cares about how good this BMW is? What does it cost? It is a BMW and I love my M3. Number one car ad for us!
I did what you are supposed to do during commercials. I urinated. And from what I just read here, I’m glad I did. Time well spent. And whichever of those commercials didn’t involve CGI (if any), that’s the one that would get my vote. Actual people in real places. And half time? Took a dump.
The Soprano E Avalanche ad would have been perfect if Tony had been driving, maybe hosing out the bed at the end? Guess that made more sense than a Clydesdale recovering from barbed wire in the Southwest, and old rappers in white boxes for a half-time show. Oh, and Polestar, let's have a conversation about human-rights abuses in your home country, if we are being honest.
Typical comments section on a Hagerty article, largely pearl clutching & close mindedness.
Halftime show was great. Commercials are commercials. Bring on EVs for City driving (my Bolt does a great job at this), keep ICE for long trips (my Touareg TDI is great at this & tows my MasterCraft beautifully), quit complaining and enjoy life.