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1979 Ford Bronco sells for $67,725, setting auction record for second-gen models
Back in March, a beautifully restored 1979 Ford Bronco sold on Bring a Trailer for $60,375, breaking the record for the highest auction price for a second-generation Bronco. That record didn't last long, because last week BaT sold another ’79—this one an unrestored survivor that commanded $67,725 including buyer's premium.
I started selling new Fords back in 1977 (and still am!) and remember what an improvement the '78 model was. I think there was like a 400% sales increase. It was a real boost to our sales as the other offerings were a bit weak.