Part of the charm of vintage cars lies in tiny aesthetic details that showcase the dedication of their designers. Modern cars may be faster, more reliable, and more likely to sip fuel than to guzzle it, but they often lack the personality of their retro predecessors. Emblems are one way that even run-of-the-mill economy cars were once given a splash of pizzazz—not to mention the high-power, stylish coupes that came packed to the gills (grilles?) with flashy trim.
Here are 17 of our favorite emblems from America's Big Three, from the '50s to today.
Read the full article on Hagerty.com: https://www.hagerty.com/media/lists/17-of-our-favorite-american-car-emblems/
The Negative comments on these are starting to get old. Hagerty does a great job finding different car related content to keep their customers engaged but many of you still finds a way to complain in the comment section. Maybe next time your car, brand or opinion doesn't make their list you should wait for the next article and stop complaining.
Good job Hagerty with all your content, Keep it up.
The Corvette drag flags were some of the first emblems I looked for on a Chevy of any model. They meant something special under the hood besides a 6 or a 283. I'm thinking the fuel injection emblem on the first gen Corvette's front fender would be, not just my favorite, but yours too.
Not sure why the arbitrary choice of 17 emblems, and while there are plenty of good ones here (I had never seen the Ford I6 before), I'm surprised to not see one that's probably been on more cars than anything other than the galloping horse on the Mustang: the leaping Impala.
Two Chrysler Corp. emblems deserved mention — the “Forward Look” emblem from the ‘50s and the Dodge triangle logo from the ‘60s and ‘70s. The Forward Look emblem, dubbed the Flookerang, featured a V-shaped arrow overlapping a less rakish boomerang shape and captured the spirit of the company’s Virgil Exner cars. The Dodge logo, dubbed the Fratzog, featured three Vs arranged in a triangle formation and was much more distinctive than today’s logo featuring block Dodge letters accented with two hash red hash lines.
Great list! So many to choose from. I always loved the "4-4-2 W-30" badges on those monster Oldsmobiles. I have a '71 K-5 Blazer and I love that emblem along the front quarter. One of my favorites of all time -- Cadillac stuck "8.2 Litre" on the old Eldorados. No one knew what the hell that meant in those days so I always thought it was a nice subtle way to say "f'ing huge motor inside." Great job, Hagerty. You make loving cars even better.
The statute of limitations is long over but have to admit acquiring emblems back in 50's and 60's for my collection, the Impala was nice but one of my favorites was the VW emblem, there were few of us that did it, later on realized how wrong it was. Wish I still had them and have no idea what happened to them.
One of my favorites is the six pointed star of the Dodge Bros used from the 1920s up until about 1938. The reason for the Star of David is unclear although some have speculated it was to piss off Henry Ford I, who was a notorious Anti-semite.
My favorite, but I'm prejudiced. My '57 GMC 1/2 ton with factory Pontiac V8 and Hydra-Matic. Unfortunately, It was hit, rolled and totaled 8 years ago.
Dad worked at The Plant in Van Nuys Ca in 1951 when I was born. He was a brilliant mechanic and fabricator and passed his adopted daughter The Car Gene. Took my driver’s license test in our ‘62 Catalina - but had been siphoning gas out of his Chevy work truck starting when I was 12 and already 5’ 7”. I absolutely loved that gorgeous Catalina. When that big girl hiked up her skirts and took off when you put your foot down, it was beyond exciting, even with a factory motor. Fast forward many years, had a ‘79 Trans Am with a factory Hurst four speed and 6.6 liter motor. It was a bloody beast, a real handful. 😈 Just ask the Porsche drivers on PCH in 1980.
There are several from Pontiac but you missed probably the most iconic and one that drove the muscle car craz. The GTO emblem. It even create new subnames "Goat". When someone pulls up to a 60's Pontiac their eyes go right to behind the front wheel well.
You blew it again.... The best is an opinion of course, but what makes an emblem great? By far the best is the 64-67 GTO. It is a substantial size, unique shape & a great design. It is complex & colorful. Come on - the Cyclone? The car should never have been made in the first place.
Great selections and also the additional ones from other readers. I never cought the Y in the Ford V8 emblems in the mid 50's denoting the Y block.. Shame on me and I'm a self professed Ford guy