Bless the author of this article for putting all the Fords first order. It's almost as if he was simply taking dictation from God in assembling this list, because we all know that God is a 'Ford' guy...although in defense of all the other manufacturer fan guys here, I'm talking of Old Testament God and not New Testament, Old Testament where God still got a bit annoyed with things, and New Testament being where God didn't get annoyed as much with those same things...and also didn't produce so many broken 5.4 3V engines...which is definitely Old Testament "I'm gonna place a bet with Satan!"-level of mindscrewery.
Anyway, back to the list...
I'm annoyed that the Lincoln Mark 9 and particularly the Mercury Messenger were not produced, but then again, this is the same Ford Motor Company who thought that Mustang buyers were simply too stupid to know the difference between independent rear suspension and solid-axles and thus shouldn't be allowed the opportunity to buy a 2005-2009 Mustang with IRS, so why I'm expecting anything different is a bit of a surprise.
I feel like this either should have been 3 smaller brand-focused articles or been in date of concept order to make it easier to see the "style era" across concepts/makes.
Many of them have questionable tail light treatments and such. Most of them were just meant as noise/interest makers for the car show circuit. That's fine, but a different club than concepts that were supposed to be real (which some of these are). That is to say... most of these weren't meant to live beyond the show floor in the first place.
One has to consider the intent of a show car. Some show cars are full on intents of production cars like the 53 Vette from the Motorama EX122.
Then their are show cars like the ones that are out there. They are hints of ideas where things could go but none are directed as a real production car.
Then the idea cars like the Cadillac 16 that was thought about bout just never had internal support to make a real business case based on numbers that did not work.
Then we have interesting cars like the SSR and Prowler that went from show to production and really did not work. They were expensive but not well sorted as they were still too much show car.
But then we did get the PT cruiser and the HHR. They may have had love or hate styling but both sold more models than a Cruze or Neon wagons would have. They made a lot of money.
Then show cars like the Cadillac shown here were the intent of their leader at the time on where he wanted to take Cadillac. He then got over ruled by management in their choice to go EV. A number of the Lincoln’s were to try to save the brand from the insiders that had wanted them dead.
The story behind show cars is often very interesting but too often we never get the full story.
John Delorean had a history of great show cars that showed his fight against GM leaders who kept stopping him from building the cars he really wanted or option he desired.
If GM had not stopped him Pontiac would have had 4 wheel disc, fuel injection, overhead cam v8 engines, electronic ignitions and more in more cars. We only got hints at it in a few models.
The greatest thing here is American Luxury was lost for nearly 3 decades. They lost their way as the public turned to the Euro version of Luxury.
When the Americans MFGs did try to answer there was so much infighting in the MFGS Ford and GM over what to do. There was the groups that wanted to make relevant cars and then their were those who just wanted to do volume discount luxury sales. The latter is who normally won.
The discount volume luxury class has been easy money but not very memorable cars. Lincolns were too much Ford, Cadillac was too much Chevy and Chrysler was too much old Benz platform that was left to rot and sold a a major discount.
Even when the powers at the divisions started to get things right like the CT6 with the Twin Turbo Cadillac V8 the corporations then decided to go EV.
Ford for a while had a powerful lobby to eliminate Lincoln but thankfully they were stopped as the premium Fords were just not enough to replace them even if they were not right.
Cadillac right now has a big door open to do thing that they never were able to do before. The new product that is coming is going to be more diverse and in a variety of models.
The new $300K car will set the world on notice as to where Cadillac is going tech wise. They will build them in low numbers like the 50's Biarritz so it will be a success no matter the sales. It is to Cadillac what the Blimp is to Goodyear in a way but will show case technology that is coming to other models. I expect they will replace it with another styled car in a couple years.
The EV models are a great reset for the entire industry. No one is getting a free pass. Some so far are dealing with it better than others.
Ford is behind in EV. Yes they have the Mach E and Lightning but both are crude models and will soon be replaced as these were never meant to be long term products sharing nothing with each other. Most companies are using adaptable platforms to control cost and bring cheaper EV models. Ford is working on that now. They actually had to lay off 8,000 people to help pay for it. But they will do well just a bit behind the others.
The sale of FCA to the French bailed out their move to EV as they could not go it alone. It will be interesting to see how they let Chrysler to operate. Will they let them do their own thing or will the French force their models on them. I would like to see Chryslers idea of how to use the tech they are now getting with American flavored products.
It will be interesting to see if they follow all this through or what MFG may blink and balk.
The move to EV has been made as they had no choice as to meeting future regulations and even if someone was elected to change them they just get changed back in 4-8 years. Also with global regulations if you want to sell outside America you will need EV. It is not the hand they want to play but they are the cards that have been dealt .
I expect them to bring some surprises. I have heard some things like a manual transmission could be in the works. Some sounds from the car to make them unique and even should racy and many other ideas to make things interesting.
I personally would have hoped for a continuation of that same theme in the amount of brake pedals under the dash: 16 of them, and like playing Whack-A-Mole, only one or two of them work at any given time, it's your job for your feet to figure out which brake pedal or two works...because it's also constantly changing.
Ah, the good old days.
"The LS400 met that need, providing quality, luxury, technology and especially value, maybe just not so much in styling."
I'd almost kill to own a LS400, it's an incredible car in many respects.
The problem with the LS400 for me, however, and it's killed the deal for me ever buying one, is that it looks like an LS400.
Okay, that, and my head touches the ceiling no matter how I angle the driver's seat.
Beyond that, however, it looks too much like a Toyota sedan.
One of the greatest sins in luxury cars is to copy Benz. ,any have and Ford has been the most guilty.
The second sin is to go too much retro. Retro is like a sugar high it last for a bit but it crashes much too soon. The bustle back cars are of note here.
In the luxury class new original designs have always done best even back to the 20’s where Cadillac, Dusenberg, Benz etc all we’re world leading in design.
People of means always want the latest and most futuristic designs in their cars. Harley Earl understood this and was brought to GM and enhance it on the entire line.
Even at Lincoln later Edsel Ford under stood this on the Continental. We saw it again in the 1960 sedan.
Often the automakers lose the edge with cars that are just not that special and are just bigger versions of the other mfgs cars. They all have done it and Ford has been the most guilty at times. Nice cars but just not different enough from the main lines.
GM is guilty of building Cadillacs in body only for years as too often they just used corporate platforms and engines. Yes great engines but the same as a truck or Camaro. Heck I have 3 3.6 engines now the same as used at Cadillac in my Chevys and GMC’s. Good for them disappointing for someone who paid much more for the same engine. They should have often upped the HP or something.
As for this new Cadillac will fair I expect well since there is littler pressure for it to go high volume. It will sell as expected and promote the brand. It will be more a show case of tech and advanced features for the coming other models.
I expect with the EV platform the body in a year or two will be replaced with a different model.