audiobycarmine- I agree, the VW ad campaign was firing on all cylinders in this era, I think all of their ads were gold. The "What does the Snowplow driver drive to the Snowplow" ad remains one of my all time favorites. Association is a funny thing, when I think of this VW ad I also think of the Dunkin Donuts "Time to make the Donuts" ad that I think ran simultaneously w/ the VW ad in this same era.
I think that they are all a lot more creative and enjoying then the Christmas car ads now... I am tired of the GMC commercials, the one where he wants the truck and the Acadia is for her, and she runs to the truck and says I LOVE IT...grrrrr.. then the one with the stupid dog and then she whistles and the SIerra comes over the crest? Don't get me going on Lexus, I hate these commercials today.. but maybe its just me but I found these refreshing to view. I still watch episodes of Andy Griffith though.
Remember that Cadillac Christmas commercial from a few years back? "My Baby Drove Up In A Brand New Cadillac".... that featured a bloody security guard outside the showroom patrolling? WTH was that all about ? And it played and played and played in a mindless rotation until it made your ears bleed. Some commercial for cars it's hard to tell what exactly are they advertising. No element, no inspiration, unanswered desire in any of this over teched, feature bloated, angry, ugly, monitored, gimmicky and electronically complex lot that sparks any sort of desire or even visual pleasure.
For me, the GM "real people...... Not Actors" ad campaign was a complete lie & way over done, ruined their ads for me. Reference Jeff Daniels song he wrote on this topic.... https://www.youtube.com/watch?v=1GaTXLeHX5I w/ a lawyer on retainer.
I hear there is a new GM ad featuring a '66 Chevy Convertible (I thought it was a '65, but the commenters have proven me wrong) that is airing on national tv way too much. reading about this made me realize how little I'm watching national tv these days. I've seen this ad exactly twice, the first was on Pump TV where I could not really pay as much attention as I would have liked, and the next was on the Hemmings website, where I was able to pay attention to it. Great ad, but there are may commenters saying they've seen it way too much, like the ad where the wife/girl friend takes the truck when the Acadia was intended for her.
My dad loved and was "over the moon" over his 1960 Chrysler Windsor in baby blue. Great futuristic dash board and chrome controls. Mom couldn't stop herself from speeding because of that 383 Golden Lion V8. Fast! Dad traded a 55 Plymouth for the Chrysler. Now I drive a 55 Plymouth to car shows because acquiring a 60 Chrysler is too pricey these days for my budget.
Hit me right in the heart Bryan. When I was a kid my walls were covered in car ads. I wanted my life to be like that when I was old enough. Adventure, romance, wide open spaces, arriving in style, dreams realized. Over the river and through the woods, to Grandmother's house we go in a brand new Body By Fisher GM car. Thanks for this piece. What a treat.
OK, I understand the print ads, but easily the best Auto Ad was the TV ad when the young serviceman came home and his father gave him a Mustang. Father and son and the Mustangs... Gets me every time. It isn't Christmas but in my mind the best. Watch https://www.youtube.com/watch?v=MkKAcRFDI80
These were good, but I absolutely despise the television ads where the husband surprises his wife with a new luxury SUV on Christmas morning, as if she didn't know what she wanted and had to rely on him to make the decision on what she'd drive.
My wife'd make me take it back to the dealer if I did that to her.
"Conductor, where are we?" "Somewhere west of Laramie." Foster and Sousa and bluegrass and ragtime and jazz and rock and roll all have their places, but for the real American art form, it's car ads, every time. Ask the man who owns one.
Loved the ads! Thanks so much for the walk through history. Simple mechanicals and electrical systems. No complex scanners while trying to decipher cloak-and-dagger engine codes. The VWs may not have put out the best heat in the world but they were easy enough for the average home mechanic to maintain and fix. Thanks again and happy holidays to one and all!
The 1956 Cadillac ad is interesting in that it shows us what their target demographic was. Sure, he is 20 or 30 years her senior, but who is he to her? Her ring is prominent and looks expensive, but he doesn't wear a ring. Clearly he is not her husband. Finally, she has an angel over her left shoulder that looks a lot like her. The angel is reaching out to her, whispering in her ear. That can only mean one thing about who he really is - El Diablo!
Regarding the scanners and complex codes, I got in my BMW a week ago and none of the instruments worked. Needed a new motherboard. Dealer said 5 weeks for a new one. My local mechanic got it in 1 day. They had to enter a code to get it to work. While it was down, I drove my '64 Porsche. No computers there. Happy Holidays!
Beautiful ads, and I freely admit tearing up at the videos. But the cynic in me knows no better time to share this: https://www.youtube.com/watch?v=nFEfqA4mD1Y Merry Christmas all, and a Happy & Healthy New Year to everyone!
Got two (2) Cadillac and the 60 Dodge. Not only is the message great but Oh the art work. Today everything is in your face all over the place, these old style advertisements were meant to hold your attention and love what you were looking at creating a visit to the dealership on Monday.
I liked the Chevrolet accessory list, especially the Hot Water Heater, as I had a car once that did not have a heater until I went to a junkyard and pulled a Southwind heater out of an old Ford and installed it in my car. My car at the time was the much sought after 1932 Ford "Deuce", 5 window coupe.