Musicians sometimes get accused of "selling out" when they license their songs for use in commercials. When Bob Seger was questioned about licensing Like A Rock to Chevrolet, he said that a lot of the people who build Chevy trucks are his fans and if he could help them sell some pickup trucks he would.
It should be noted that while the excerpts from the song fit the commercials well, Like A Rock is about a mature man looking back at his youth.
I remember that Nissan truck AD. The truck head on towards the tube, dirt and clods a blasting. What really made me laugh was the front clip and facia shaking and clattering so violently it looked as though the front end was gonna bust off into pieces before the video ended. That's the chance you take when you choose slowmo video for effect. I don't think that truck sold very many copies and I believe it was because of that commercial. But then, they were also butt ugly trucks.
I can't believe they didn't include the most iconic car commercial of all time, with the tune that still sticks in people's heads 30 years later. Now, that's effective advertising. "Baseball, hot dogs, apple pie and Chevrolet."
All very entertaining! However - (showing my age) - the Volkswagen commercial that asked the question, what does the plow driver use to get to his plow? Was not only interesting but beautifully filmed.
There was one a long, long time ago, with Joe E. Brown as an angel or cherub or something, for a special edition on the Beetle. I just remember him saying his signature "Ooh! Ooh!" and "They called it the Sun Bug."
Feels like you completely missed the all the ads from Volkswagen starting with Klinen GTI, Mr Roboto Mk 4, Stinky Chair Mk4, and the Spanish Rabbit/GTI with the greyhounds chasing the rabbit. And then there was Mr K and Dogs Love Trucks.......
I remember being in undergrad when the 300ZX ad came out. I loved it. Their ads at the time were quirky, enjoyable, and we'll put together.
I also remember one called "fascination" where a kid knocks a baseball into a room with Dale and it's essentially a museum of their best cars, ever. Or their hardbody/pickups that ended with him holding a dog... Saying "Dogs Love Trucks.
Also remember the Ram/Harvey ad. Great ad, great copy, and great targeting your market
VW had some killers. For the Cabrio in the early 00s with Nick Drake's Pink Moon, emphasizing it's about the drive, not the destination (kinda my life's philosophy), or the Jetta ad with J. Ralph and a guy crashing a wedding, obviously getting back the girl he truly loves. Ends with the words Start Something.
I worked in ad production for a Fortune 20 for a long time. Not a lot of fresh ideas out there. We had far more creative ad folks fifteen years ago (let alone fifty); good ad copy seems cyclical. I think we've been in a down cycle for the past ten or fifteen years.
I'm a Ford guy but enjoyed these: The Plymouth Cuda series of ads with the southern sheriff telling the young Cuda driver, "You in a heap `o trouble, boy." The Dodge Ram ad featuring Tony Stewart and showing doors flying as he was blowing the doors off the competition was good. I also liked the Trans Am commercial when the stop light turned green the Trans Am ate the "super car" car in front of him then burped.
People, people, people. No list of automotive commercials is complete without the Little GTI commercial from the 80’s. Maybe the author is too young to remember. Thankfully someone has preserved it on the Tube. https://youtu.be/3zcm4oS9IaM
This commercial aired January 23rd, 1986. It appeared during a broadcast of "Simon and Simon " on WBTV Channel 3. WBTV was the CBS affiliate in Charlotte North Carolina in 1986. If you are interested in more commercials like this search "ewjxn" and what your looking for in the YouTube search box ...
The majority of these commercials I NEVER saw; excepting the Honda/Like A Rock/Farmer & Toys. Thank goodness I only had to suffer through the "Smaht Pahk" once ( and to think a Southern accent is considered negatively)!! As another poster mentioned, the iconic Volkswagen commercial should have been included. Now, get off of my lawn!! LOL!! 🙂
You're kidding, right? Nothing from other than the 21st century was "unforgettable"? What about the great Dodge and Plymouth commercials for the Charger and Barracuda? The Ford commercial where they blew the car up at the end to show they were carrying a bunch of nitroglycerin over a rough road to show how great the ride was?
Has Hagerty heard of a thing called balancing tires. Well if you can balance them you can unbalance them. The tires on the "uphill" ramp are set up with a heavy weight hidden inside near the top just so the tire stays still until nudged. The weight moves forward and downward propelling the tire to advance along the ramp. Try it.
My favorite is this commercial for the 2014 Cadillac Escalade. It regards the gilded exterior and ride height as a ancient tradition of royalty, likening it to elephants and carriages. This commercial proves that somebody works at Cadillac who doesn't hang out at the Nürburgring all day and knows how to do some real marketing.
The "Brotherhood of Muscle" commercials featuring Vin Diesel made me laugh out loud when I first saw them. Packed chock full of cheesy lines and F&Fesque cinematography, such as burnouts when already going high speeds.
Around 1964, Dan Blocker of Bonanza fame did a commercial for the Chevy Pickup dressed as his Hoss character. He hops in the bed of the pickup a swings a sledge hammer against the inside of the new pickup's double walled bed and proceeds to show how those double bed walls protected from dents showing on the outer rear fenders. Classic Hoss - Still remember it to this day...