Fred Astaire and Ginger Rogers. Lucille Ball and Desi Arnaz. Garth Brooks and Trisha Yearwood. They don’t call ’em power couples for nothing. And when it comes to automotive art, Art Fitzpatrick and Van Kaufman were the undisputed kings of 1960s advertising.
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I had never seen the last three from the 70s. I recognized the style from the Pontiac ads in my Dad's old National Geographics [ a car ad lover's dream, BTW ].
Mercury copied this for it's 65 and 66 models "In The Lincoln Continental Tradition": glamorous places, action, sleek expensive looking settings and of course Mercury out front. A blatant imitation but more fun for lovers of car ads who get amped by advertising hype and the "selling of the dream".
I would appreciate a series on the early GTO's with the tiger ads.
Specifically 1965 Nightwatch Blue convertible with tripower, 4 speed. I bought this car in Pennsylvania, found out it had a 421 in it, not the original 389.
Unfortunately the big bank fiasco in 2008 caught me unaware and I had to sell it.
Wow! Lots of wonderful memories there. Beautiful art work, Gorgeous cars and the backgrounds are amazing. I much preferred driving in snow with rear wheel drive than the front wheel drive cars. Go into a skid, steer the opposite direction and the wheels would bite and straighten you right out - no problem! (Lots more fun doing a 380 turn on ice also! )
The Silver Firebird is the luxurious "Esprit" version; the blue and white Firebird is the "Trans-Am" version. Each reflects the character an Owner may wish to reflect, yet both are sporty and attractive looking! Superb ads! Fabulous article!
The 70 Trans Am is actually a 71 model. Both the honeycomb wheels and highback bucket seats give it away. The 70 TA was the only second gen with lowback buckets and separate headrests. The years that it took me to find a missing headrest for my 70 TA won't let me forget that detail.
It is my understanding that due to the advertising that AF VK did, the goverment took Pontiac to court for faults advertising. Making the cars look wider and, longer Then they are . Your right they where great at what they did. Wide-Track caused the problem . Maybe???
Stunning imagery by the masters. I've always wanted to know Fitzpatrick's technique. Was it done in gouache or acrylics? Was any of it airbrushed? There is a lot of highly skilled brushwork going on in the paintings. Can anyone give me links that may go into detail on his technique? Thanks!
The advantage of using an illustration is the ability to slightly "cheat" the size of the car in relation to to the people. This is something that made Volkswagon's "realistic" photo ads so refreshing back in the 60's.
wouldn't be cool to have this assortment of real Pontiacs in your garage?...they all look so wide...which was the Pontiac "wide track" promotions...the '61 Bonneville bubble top is one of best full size stying efforts followed closely by GTO's and Firebirds...how sad that GM cancelled the brand when it was the one of the major showroom draws for new customers...