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Bryan
Hagerty Employee

10 (more) masterful Pontiac ads from Fitzpatrick and Kaufman

Fred Astaire and Ginger Rogers. Lucille Ball and Desi Arnaz. Garth Brooks and Trisha Yearwood. They don’t call ’em power couples for nothing. And when it comes to automotive art, Art Fitzpatrick and Van Kaufman were the undisputed kings of 1960s advertising.

 

Read the full article on Hagerty.com:

https://www.hagerty.com/media/automotive-history/10-more-masterful-pontiac-ads-from-fitzpatrick-and-...

65 REPLIES 65
DougR
New Driver

I liked the '59 Pontiac fins. But I can't agree the 1959 Cadillac fins were "arguably the best of all time". I didn't like them in 1959 and still don't like them. Also, at the Beloit, WI Autorama several years ago, one of them attacked me and caused bleeding on the back of my hand!

dooscoop32
Intermediate Driver

geozinger
Intermediate Driver

Not a real ad. Someone is fooling with us all. 

geozinger
Intermediate Driver

Been a fan of Van and Fitz since I re-discovered them in the early 80's. I was in university at the time studying commercial art, I tried to copy their style whenever I had illustration assignments. Later in life, I've owned a string of Pontiacs and have my kids hooked on them too. Great stuff.

Cromebumper
New Driver

That is a 1971 Trans Am ad...note the wheels, high back buckets & the lettering on the shaker. I am lucky enough to have purchased the 1970 T/A print from Fitz several years back at a Pontiac Nationals event. Framed on my wall.

PGA2
Pit Crew

That '61 Bonneville is in my opinion the best looking Pontiac ever.

Phil in TX

MissBean
Passenger

I graduated from the College for Creative Studies in Detroit. Some of my instructors there were active artists during this era and the stories they would tell, oh my! Their time was similar to that of the recent series "Madmen". While he wasn't either of these gentlemen, I learned how to properly draw a tire in perspective from one of the best illustrators of his time. It's actually one of the most complicated things a car illustrator had to learn. Of course, I'm referring to the days before computers did all the drawing!

Rider79
Detailer

Really, really cool ads.

TheWideTrackGuy
Passenger

These illustrations were real art pieces. They were done to make you want to buy... and it's worked! Let me clarify few things about the both '68's. This "Catalina" Hardtop Coupe was advertized in the sales brochure as a Ventura Hardtop Coupe, which is true! The Ventura was a separated model of the Pontiac range in 1960 (series 233) and 1961 (series 253). Then, it became a trim option in the Catalina series but it carried its own Ventura badges on the front fenders instead of the Catalina ones. The vinyl roof and the fender skirts were part of the Ventura Package in '68. The "Bonneville Executive Safari" has never existed! In 1968, beside the intermediate Tempest Safari, there were three full size models of station wagons: the Catalina (series 252), the Executive Safari (series 256) and the Bonneville (series 262). There wasn't any wood grain paneling applied, even as an option, on the Catalina's and on the Bonneville's.
JohnFabian
New Driver

Truly Beautiful.

 

Thank You

JohnFabian
New Driver

Truly Beautiful.

 

Thank You

Real_Life
Pit Crew

In the late sixties, my uncle and I waited for the arrival of his brother-in-law and sister to meet us for a short vacation at the Torch Tip resort at the northern shore of Torch Lake in Michigan.  We waited in his '58 Pontiac for the tell tale vertical headlights of his brother-in-law's Pontiac.  They finally appeared on the Northern Michigan roads, and we guided the family to the resort, there was a campfire, and I saw the Milky Way in the northern  Michigan sky.  I've never been closer to Heaven.

carguyjim
Intermediate Driver

The artist certainly took some liberties with the dimensions on the Firebirds

ilmor
Pit Crew

At one time, Pontiac did make some beautiful and interesting cars.

bmille007
Passenger

I had a wonderful conversation with Art during 2014.  We talked about my 67 GTO and he was kind enough to provide me signed AP's of the 1967 GTO Hardtop Coupe - 'Announcement Ad' and the 1967 GTO Convertible Waikiki for my collection.  In addition, he gave me a personalized, signed GeeTO Tiger AP that is awesome!  His talent was like no other and his warm personality is missed.   

Cushing218
Passenger

Yep. Always did love Trans Ams. Bought a ‘76 fully loaded and then my ‘78 which I still own as my toy. It will be passed on to my daughter who loves it to bits. Fortunate Dad!