Agree. Edsel was created as a whole new brand for Ford (part of the MEL group - Mercury-Edsel-Lincoln). It was an entirely separate division beginning with the 1958 Edsel (all models had V8 engines and Edsel-specific parts). Too bad it only really lasted for 1 year (the press hated it). Ford already began pulling the plug in 1959, as many of the 1959 Edsels offered 6 cyl. engines and often used standard parts from Ford and Mercury. By 1960, it was pretty much gone. About 2200 1960's were made. (Approximately 72 convertibles exist, making it of considerable collector value).
Yes the people considered it ugly and it was more expensive than the Mercury. Not a good formula for success.
HFII did not have his fathers styling touch.
I often wonder where Ford would have gone under Edsel Ford direction had he not passed away so early. He really had a good handle on styling and designers.
There was just not a lot of money in taxis and police cars. Ex specially with the market split with Ford.
Bidding with police departments is not always a very profitable venture. Ford did better after a Chevy left but profits still were not great.
As a former 1986 Taurus owner I can attest that there was nothing wrong with that car. The later ones were POS, but the first one was the #1 seller in its day. What was "wrong" with the car was the owner manual which said stupid things like the transmission fluid will never need changing during the life of the car. (Owners who believed that got to buy new transmissions for their relatively new cars. Those of us who thought it was nonsense got upwards of 200,000 miles on their transmissions).
But the car itself was affordable luxury with electric windows, electric adjustable seats, remote trunk opening, and actually comfortable seating. I had that car for 30 years and 300,000 miles. Loved it, despite silly things like doing a wheel alignment required the shop to cut slits in the sheet metal under the hood. (C'mon Ford, seriously, you built a car without plans to easily align the wheels).
The 1999 Taurus I had was junk. The designer must have been on drugs because he made everything into circles. Windshields, dashboards, grilles--it was circle time.
Seats were not comfortable, computers in it broke. It came with "permanent" radiator fluid that was as "permanent" as the trans fluid on its older brother. Getting rid of that orange junk was a real challenge. Fixing things required taking out whole dashboards, or worse. I did not keep that one for 30 years.
Changing fashion (rise of the SUV) combined with the poor quality of the ones that followed the 1986 body style, killed the Taurus, not the properties of that first car itself.
I drive a lot of Fords, but everyone's gonna get this treatment soon enough. Here's the one about GM: https://www.hagerty.com/media/automotive-history/9-tragically-flawed-gm-vehicles-whose-heroic-fixes-...